Sales Training Program
Key Account Management is about three areas of engagement with your key customers: RELATIONAL, STRATEGIC AND TACTICAL. We define these three levels of engagement as; The ability to connect with your key customers and deepen trust and influence; The ability to align your and your customers goals to mutually beneficial outcomes; and the ability to deliver on the right things to win consistently
Key Account Planning outlines a key account’s goals, and how your organization can help them achieve these goals. The key account plan is essential to identify opportunities, grow revenue, create value, improve client relationships and reduce risk. We will show your key account managers where your key customer is today, where they want to be tomorrow – and how you’re going to get them there. Simply put, the key account plan is the blueprint of the sale.
