A sales enablement and performance improvement company
The Sales Agency is a sales enablement and performance improvement company enabling businesses to exceed their revenue goals by improving critical on-the-job behaviors. Our mission is to help improve sales teams performance by providing customized, skills-based training, coaching and consulting programs that produce sustainable behavior change.
At The Sales Agency, our commitment is helping people and organizations grow. We provide sales training and sales coaching programs designed to develop the underlying selling and sales management skills that are pivotal to creating a top performing team. Our programs provide smart, actionable strategies that help salespeople sell more effectively, and sales managers coach and lead more successfully.

We work in partnership with you to define clear, measurable goals that are aligned with your key business metrics. We make sure results are tracked, achieved, and continuously improved upon. With effective alignment complete, our simulation-based learning solutions will help your team apply and adopt the strategic and tactical skills needed for success.
Our clients range from large multinationals to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results.
VISION
To be the preferred choice in East Africa for exceptional sales performance solutions.
MISSION
To unlock salespeople’s belief in themselves, their role and the value they bring to customers, and to help our clients achieve their sales and revenue goals.