Sales Training Program
This training helps your trade development salespeople understand the strength of a structured call process and how to apply it to sales driver achievement in outlet sales. This persuasive selling process is an eight-step process that defines the steps that your salespeople should follow when making trade visits to outlets.
During the training your salespeople will practise how to set SMART objectives which can be used when calling on an outlet, to deliver growth both to the customer and to your organisation. We will develop your salespeople to think about what a sales driver check involves and why it is important both for an on-trade outlet or an off-trade outlet. Finally, your salespeople will experience how the core selling skills are used at each stage of the persuasive selling framework, and how to identify needs, handle objections and recognise buying signals
